Barrow Sponsorship

We’ve created a range of different, exclusive sponsorship offerings but we’re also very flexible and can build you a custom-made package to suit your exact needs and budgets. These are
a few of the opportunities available but please contact us to discuss your requirements.

Principal Sponsor: £25,000

Become the name behind this fantastic event with the whole host of marketing and promotional opportunities that go with it.

We can also include any of the other sponsorship opportunities below in the Principle Sponsor’s comprehensive package at additional but reduced cost.

  • Overall event naming rights
  • Imagery entitlement – still and moving
  • Right to use official logo and name
  • Exclusive VIP hospitality area
  • Branding opportunities throughout the course
  • Company name, logo and promotional video on big screens 
  • Audio mentions and inclusion on event marketing materials
  • Inclusion on the dedicated web site
  • Prize-giving at the end of the races
  • Your name on the main prize cup and others
  • Exclusive social media posts and local media exposure
  • DPS colour advertisement in the event programme
  • Ability to hand out your own promotional materials
  • Meet and greet with photo opportunity with our star guest
  • Many, many other photo and PR opportunities

Pit Area Sponsorship
for Car Dealers: £5000

We have a special opportunity for car dealerships. Create your own ‘pitch’ in the midst of the pit area where all the action starts and finishes.

  • Exclusive area within the pits area 
  • Make your own pitch with the space for up to 6 of your cars
  • Fenced off area to keep the crowds out and your customers in
  • Branded banners around the fencing with its own entrance
  • Distribute literature or branded items in and around your area
  • Full page colour advertisement in the event programme
  • Inclusion on dedicated web site
  • Social and local media exposure
  • Your name on one of the cups given as prizes
  • Meet and greet and photo opportunities with our celebrity guest
  • Company name, logo and promotional video on big screens 
  • Audio mentions and inclusion on marketing materials
  • A truly flexible and unique opportunity

Course Barrier Advertising:
£2500 per 100M

You can’t get your brand nearer to the action than printed banners covering a 50 metre section (BOTH sides of the course, so 100M in all) of the 350 metre course. Your brand will also be viewed innumerable times on the big screens as our camera crews follow the action.

  • Distribute promotional literature or branded items along
    the course
  • Meet and greet and photo opportunities with our
    celebrity guest
  • Full page colour advertisement in the event programme
  • Company name and logo on big screens 
  • Audio mentions and inclusion on marketing materials
  • Full page colour advertisement in the event programme

Stage Sponsorship: £2500

This is a great area to sponsor as it’s where the crowds gather for the music breaks during the day, the carts exit the course and where the prize-giving takes place.

  • Stage header, side panels and front of stage
  • Distribute promotional literature or branded items in and around your area
  • Full page colour advertisement in the event programme
  • Meet and greet and photo opportunities with our celebrity guest
  • Company name and logo on big screens 
  • Audio mentions and inclusion on marketing materials

Prize Cup Sponsorship: £500

Name and present one of eight exclusive branded cups at the prize-giving at the end of the races.

  • Present your branded cup with your name on it
  • The crowds always gather to see the prize-giving
  • The cups are part of the lasting legacy of the event
  • Half page colour advertisement in the event programme
  • Meet and greet and photo opportunities with our celebrity guest
  • Audio mentions and inclusion on marketing materials